Utah SEO – Search Engine Optimization
SEO is the process of getting your website listed at the top of the relevancy search engine listings (those are the main listings you see on the left side of Google results pages). We love helping companies get traffic to their websites. An effective SEO campaign takes time but will generate a steady stream of visitors to your website for a long time to come. Read below to learn what’s included when you hire us to run your SEO campaign, and then fill out our quote request form to get started.
Keyword Selection
An effective SEO campaign starts with first determining what keyword phrases to target. Get this step wrong and the whole rest of the SEO campaign is wasted! There are some phrases that will take longer to rank for than others, based on how hard the competition is working to rank for them. Other phrases might be easy to rank for, but what if nobody ever types them in? We help you select the right phrases to focus both long term and short term SEO efforts on to maximize the exposure your website gets in the relevancy search engine results.
Competition Analysis
Understanding who currently ranks on page one of the search engines for the phrases you want to rank for and exactly how they achieved those rankings helps provide a good road map for exactly what it’s going to take to get your website to rank right along side them. We don’t believe in “stab in the dark” SEO efforts. Instead, we reverse engineer the rankings of several of your top competitors to put together a plan that will get you to the top.
Onsite SEO
Onsite SEO includes anything that is done to your website itself in an effort to impress Google and the other relevancy search engines. Things like having the keywords you want to rank for included in the right places the right number of times, having a search engine friendly navigation scheme, and implementing content in a way that avoids penalties from Google are all examples of onsite SEO activities. This is the stuff most people think of with SEO, like meta tags and titles etc.
Offsite SEO
While onsite SEO is certainly important to get right, it probably only accounts for about 25% of what needs to be done for your website to rank well in the search engines. The other 75% is what we call offsite SEO, and it deals with things like getting other websites to link to your website, listing your website in authoritative directories, increasing online credibility through social bookmarking, etc. Offsite SEO is a very important part of an effective SEO campaign and it’s one of our specialties.
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